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Continue reading →: Discovering the Power of Radical Candor: A Leadership JourneyAlthough I’d heard the term “Radical Candor” many times, I never truly understood its depth. In 2025, as I set out to lead with more courage and elevate my team, I finally picked up Kim Scott’s Radical Candor. What I expected to be a collection of leadership clichés turned out…
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Continue reading →: Constraints as Catalysts: How Korea InnovatedEarly this week, I was speaking with a colleague working for Mars Philippines, and we started talking about Korea. He asked,“Why do you think Korea has grown so fast and become so influential in tech and culture, despite its small size and challenging history?” It’s a question I’ve heard before…
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Continue reading →: Unveiling the Secrets of Brand Growth: Lessons from Byron Sharp and ListerineIn my marketing career, managing diverse portfolios across various Asian markets and a few global FMCG corporations, I’ve encountered principles that significantly shape brand growth. Byron Sharp’s “How Brands Grow” is one such resource that provides empirical evidence and challenges conventional marketing wisdom. Here, I’ll delve into Sharp’s key insights…
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Continue reading →: Celebrating 2-Year Anniversary at Mars Wrigley AsiaI am thrilled to share that today marks my second anniversary as the Gum & Mints and Fruity Confectionery Marketing Director at Mars Wrigley Asia. Two years ago, I was both nervous and excited about taking on this Asia-level marketing leadership role, responsible for over 20 markets and 10+ brands…
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Continue reading →: My First Backpacking Trip to India at Age 19In December 2002, after finishing my first year of university, my winter started with a backpacking trip to India. The time I spent over a month with the diverse culture and long history of India and the various people I met on the journey was a profound period of personal…
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I’m David
Welcome to ChiefTree’s Blog, your window into the fascinating realms of people, marketing, and culture! I’m ChiefTree, also known as David Jung, your curator of insightful narratives and thought-provoking insights.
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